
Dr. Dana West serves as a TBC Coach. She is passionate about supporting clients to produce breakthrough results in student performance and credits much of her professional success to being a Breakthrough Coach practitioner.
Dana’s professional life transformed 20 years ago when she met at her school office with TBC President, Jill Pancoast, for a coaching session. Ms. Pancoast, unimpressed with the state of Dana’s immediate surroundings, grabbed the keys to Dana’s truck and ordered all who were present to move everything out of the space and into her vehicle to be taken home.
After the experience of really cleaning out her office, Dana’s career took off! Liberated from the front office and freed up to coach teachers, student outcomes in her building soared. Others in her regional area took notice, and in nine short years, Dana became Superintendent of Amarillo ISD, the 4th largest school district in Texas.
Dana is a seasoned professional who understands building and leading large organizations. As Amarillo ISD’s superintendent, she collaborated with her team to create a district-wide culture of academic achievement. Her efforts resulted in a 143% increase among Amarillo’s high schoolers in the number of 3s, 4s, and 5s scored on Advanced Placement exams. Amarillo’s students’ SAT mean scores increased by 27 points during her tenure.
Before retiring, Dana was the Associate Superintendent of Teaching and Learning in Carrolton-Farmers Branch ISD, a Texas school district of 24,000 students, where, despite a global pandemic in 2020, the number of campuses with A/B ratings rose from 25 to 32.
Dana graduated Magna Cum Laude from Wayland Baptist University with a Bachelor’s Degree in Elementary Education. She then went on to earn her Master’s Degree in Administration from Wayland, and received her Doctorate in Educational Leadership from Texas Tech University. She holds Mid-Management Administrator and Superintendent certifications.
Through her incredible professional journey, Dana has managed to stay happily married, raise children and grandchildren, and maintain her joyful disposition.
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